Module 09: Your Free Sales Force – How Your Existing Clients Can Sell FOR YOU, for YEARS

$237.00

Yearly for 1 year

In this Module, you will learn:

Let’s Stay In Touch: Did You Mean It? Then You DO IT (and how to…)
Reticular Activator: The POWER of Being Public & “Top of Mind” in Your Community
Cheers: “Where Everybody KNOWS YOUR NAME” & Why it Matters

What's Included in the Module

Purchase the full module to get access to all module trainings. You can also purchase trainings individually by viewing the options listed below.

Let’s Stay In Touch

Feb 06, 2025

Description: Staying in touch with your past customers who had a joyful experience with your business is a revenue avenue that needs to be nurtured for the long haul. Set up a system for follow up and check-in sequencing beyond the end of the project. Allow your future “post-project” touch points to offer opportunities for testimonials and referrals both. Open the “just checking in” door in a way that leads them to consider who they know. Ask open ended questions in your follow up email or call sequence which exposes their mind to recent conversations they’ve had, people they’ve met since you saw them last, and why those people might need an introduction to your company and their experience with your solution offerings. Touch points beyond the sale and close-of-business can drum up new work via your client’s own network and referrals. A Christmas card, a birthday card, a request for photos or updates on how their new project space is working are all ways you can stay in touch in a meaningful and caring way. This will keep you “top of mind” for years after the project is completed. FREE leads are KEY leads for the sustainability of your business.

You will LEARN:

Why staying in touch with your past satisfied customers will open doors to new business & warm leads.
How to set up and automate a system for contacting your past clients 6, 12, 18+ months after the job is over.
How “checking in” with past clients can create “cashing in” on your next client, via their network & FREE leads.

Reticular Activator

Feb 06, 2025

Description: The Reticular Activating System (RAS) is a brain filtering system. RAS is a bundle of nerves at the base of our brain that acts as a “gateway” to prioritize our focus. This happens subconsciously, and sorts importance in a “top of mind” format. This is the part of your brain that notices the white Ford truck you just bought everywhere on the road. Becoming (and staying) “top of mind” in your community is an ongoing process of being publicly present, social, and engaging. Be the person who adds value to every situation you are in. Good advice, active listening, and allowing people to feel heard when you speak to them in social settings is how you achieve this status. When you can couple that with your own 90 second “elevator speech” and business card, you’ve set their brain wheels in motion to remember you by correlation at a later date. That’s brand awareness, with the emotional high that they had with you. Accomplishing the drilling into others’ RAS, requires that you A) Provide visibility through consistency, B) Add value in public spaces and social opportunities, and C) Showcase your niche expertise in public forums, using D) Emotional marketing and anecdotal “successes” story telling from your own experiences, aligned with your own WHY you are in this business (to help others).

You will LEARN:

How the RAS system in our brains can be utilized to “brain train” your community to be on your sales team.
Why public presence with value-add exposures, over time, will start to provide an ROI for your time & efforts.
How to speak about your niche, technically and emotionally, to build public trust and goodwill that leads to referrals.

The CRM of Cheers

Feb 06, 2025

Description: Remember the theme song to the 80’s sitcom CHEERS? This is where you’re heading now with your business. My 15yo hates to go to the grocery store with me, and frequently says “Can’t we go somewhere that you don’t have to stop to talk to someone you know 4 times in 15 minutes?” LOL. It’s okay, he’ll get over it. And you should too, as you gain the notoriety you’ve built in your community. It’s natural, and it’s good for your company longevity and sustainability. You have to know (and remember) THEM, if you want it to be reciprocal. This is where your CRM comes in. Having a system and database structure that allows you to take notes, remember kids’ names, anniversaries, birthdays, etc. is critical as your company outgrows “just you” and into a larger team format. Anyone who is customer and public facing, needs to be able to call up information at the touch of a phone or keyboard. This allows you to collect not just contact information, but important facts and personal information that will help your team with recall, and be ready for that next step and interaction with your clients and the public. You’ve built a lot of personal relationships. Now you’re also likely creating a “Third Place”, the concept that your location & business is one of comfort. It’s warm and inviting. It “feels like home” emotionally. Your business is a safe place to come, share personal information, and get good advice. You are familiar now, and you need to keep up that level of trust. Working with your company is an EXPERIENCE, not just a product or service. One of the ways you’ll do that is to start “giving back” to your community as well, in either time or money via philanthropy and “pro bono” type service projects. At this point you can also create subscription models or loyalty programs to assist with incentivizing repeat business and referrals with a financial or “discount” program associated.

You will LEARN:

How to handle and manage your expanding community list of clients, colleagues, friends & families in your database.
Why a CRM system database is critical to teaching your forward-facing staff, for personal client relationships.
How to create a “Third Place” feeling at your business, so working with your team is an experience vs. a commodity.

ForeverHome® Professional Certification Program

Module 09: Your Free Sales Force – How Your Existing Clients Can Sell FOR YOU, for YEARS

$237.00

What's Included in the Module

ForeverHome^® Professional Certification Program