Module 03: Marketing the RIGHT WAY - "Tell, Don't Sell"

$237.00

Monthly for 1 month

In this Module, you will learn:

Stats TELL, but STORIES SELL. Making an Emotional Connection with Boomers & Families
Magic Touches: The 7-12 Touch Points with Your Potential Clients
The Gift of the Go-Giver: Why Giving Your Advice (away for free) Leads to SALES

What's Included in the Module

Purchase the full module to get access to all module trainings. You can also purchase trainings individually by viewing the options listed below.

Stats TELL, but STORIES SELL. Making an Emotional Connection with Seniors & Families

Feb 06, 2025

Description: Buying is an EMOTIONAL decision. SELLING needs to appeal to your buyer's emotions. You only sell one of two things in life. 1) A dream come true, or 2) A pain avoided. Period. Nobody cares how much you know, until they know how much you CARE. You need to have (and practice) your anecdotal storytelling. You need to be able to CONNECT to your clients and customers. You need them to FEEL your WHY, your passion, your mission when you speak. When your clients believe IN YOU, then they will BELIEVE YOU when you offer your insights, advice, and direction toward a solution that fits their needs, wishes, fears, dreams and desires.

You will LEARN:

How to use your WHY story, to CONNECT with your potential clients.
How to appeal to your buyer’s EMOTIONS. This is the only way you can get to a client’s choice to BUY from you.
How creating an emotional connection will lead your client to TRUSTING you, and then they will trust your advice.

Magic Touches

Feb 06, 2025

Description: Buyers are on a JOURNEY. They are finding their PAIN POINT. They are experiencing a path from “noticing” an issue, to “needing” a solution. You want them to first, be aware of you. Then you want them to second, remember you. Then you want them to third, think of you when they’ve decided they’re ready to evaluate their options. Frequency builds familiarity. Have a plan, a schedule, and a calendar. Plan out your “exposures” during a week, month, and quarter. Planning creates consistency, accountability, and persistence through scheduling. “SOMEDAY” is NOT a day of the week on your schedule. Hold yourself accountable to the appointments and time blocks. Set up your social for automation. Put networking lunches in your (and parallel partner-potential referral) industries, into your calendar as appointments. Hold to them as sacred. They are, or you won’t progress your traction with your community.

You will LEARN:

How to vary your types and sequences of exposures, to gain sustainable traction w/ your brand name, and solutions.
How to understand the buyer’s journey from awareness, to interest, to consideration, to commitment (purchase).
How to Plan and Schedule your time blocks to make your touch points work efficiently for you & your business.

The Gift of the Go-Giver

Feb 06, 2025

Description: Plan your business based on the idea that you MUST GIVE IT AWAY. When you do this correctly, “IT” can be knowledge, experience, “wisdom” (knowledge + experience), and can/will include your SOLUTION via your business offerings. Be counter instinctual. It will allow you to reverse engineer your way into an easy and comfortable selling of your solution. ADD VALUE to every experience that EVERY customer has with your brand, name, and company alike. “You can have everything you want in life, if you give everyone else what they want.” - Zig Ziglar. You won’t always get paid financially on THAT DAY, but that day you DO GET PAID for what and who you know, just got one step closer! Authenticity is the ONLY PATH to gaining trust and rapport with your IDEAL clients. Learn to be 1) Vulnerable, 2) Transparent, 3) Honest and time will take care of the rest. You WILL see it all come together, and come back to you, if you can do this consistently, persistently, and with a selfless approach that others can sense and feel from you.

You will LEARN:

The mindset and mind shift required, to show up in the world as a VALUE-ADD at every encounter.
How to build your business by “Giving It Away”. IT is your knowledge & experience. IT results in SALES.
How Authenticity is the long game (and only) way to gaining sustainable trust and rapport with your IDEAL clients.

ForeverHome® Professional Certification Program

Module 03: Marketing the RIGHT WAY - "Tell, Don't Sell"

$237.00

What's Included in the Module

ForeverHome^® Professional Certification Program