Description: Do you know the MBA story of the third hamburger store? Don’t be first. Don’t be last. Be THIRD. And be the BEST. Studying your local market and your competition is key. Looking for the gaps in the market is a must. Aligning the opportunities with your own unique skillsets will be a requirement. Then with your mission, vision, and values, you can start to establish your USP (Unique Sales Position) that will set you apart in your marketplace. Taking that design structure homework, you’ll be able to start working out your WHY story in 90 second, 3-5 minute, and 7-10 minute versions. Then you’ll have a practiced introduction that pulls in your listener, fires their reticular activator, and leaves them wanting to learn more, and not forgetting that you are their answer when the need arises!
You will LEARN:
- How local market and competition research will help you define and refine the opportunity for you.
- How to be THIRD. How to be the BEST. How to start establishing yourself with your WHY story.
- How, where, when, & to whom to tell your story. How to make them remember you and your solution to their pain.