Description: Buyers are on a JOURNEY. They are finding their PAIN POINT. They are experiencing a path from “noticing” an issue, to “needing” a solution. You want them to first, be aware of you. Then you want them to second, remember you. Then you want them to third, think of you when they’ve decided they’re ready to evaluate their options. Frequency builds familiarity. Have a plan, a schedule, and a calendar. Plan out your “exposures” during a week, month, and quarter. Planning creates consistency, accountability, and persistence through scheduling. “SOMEDAY” is NOT a day of the week on your schedule. Hold yourself accountable to the appointments and time blocks. Set up your social for automation. Put networking lunches in your (and parallel partner-potential referral) industries, into your calendar as appointments. Hold to them as sacred. They are, or you won’t progress your traction with your community.
You will LEARN:
- How to vary your types and sequences of exposures, to gain sustainable traction w/ your brand name, and solutions.
- How to understand the buyer’s journey from awareness, to interest, to consideration, to commitment (purchase).
- How to Plan and Schedule your time blocks to make your touch points work efficiently for you & your business.