Description: Managing expectations is a critical part of your business plan and model. It protects your reputation by avoiding misunderstanding and disappointment during your project timeline relationship with your clients. Understanding your client goals related to 1) Scope, 2) Time, and 3) Money allows you to walk away from expectations you can’t meet with potential clients (as explained in Module 06 Training 04), while also offering realistic expectations for all three parts of their project. Everyone comes to you with “scope”. Very few have a grasp on “time”. Most are unrealistic on “money” with a pipe dream price in their own heads. Your job is to educate and manage those understanding parameters. You do this on day one before you take the job, and then you do it ongoing during the project and process, to stay on track with expectations. Over communicate. It’s better than the other swing of the pendulum. It’s more work, but it creates more results. Results of trust, belief, and faith in your company during the project while you are providing the solution for your client. It’s good for your documentation (legal CYA if needed). It’s good for your emotional rapport with your client. It’s hence in turn good for their future ability to offer you A) Testimonials, B) Referrals, and C) Repeat business.
You will LEARN:
- Why managing expectations is a crucial component in your business model for long-term success.
- How to communicate Scope, Time, & Money subjects frequently & effectively with your clients during a project.
- How over communicating is the key to testimonials, referrals, and repeat business for your company.