Description: How do you know if you have a viable idea for a new business? How do you evaluate an opportunity for a new revenue stream or “vertical” offering for your company to grow and scale? Learn how to quickly (and budget consciously) evaluate your market, take the pulse of your geographic and demographic areas, so you can assess and decide if/where/when your new business, or your new product or service solution offering, is viable as a new or additional income opportunity.
You will LEARN:
- What is a SWAG, and why does it matter for your organization & new marketplace opportunities.
- Why you should do a SWAG before a SWOT (for timeline and budget purposes).
- What research is required, and what outcomes you can expect to learn by running a SWAG.